This design language inspires user friendly, cocooning & a deeper positive emotional response. It merges utility and beauty.
The success is reused common codes. Spoken, known & accepted by the end-users such as 'old Coca cola' soda machines, TV, fridge, etc...from the 1950s & 1960s...
The products of this range have been enough flexible to be sold at different competitors on the same market.
Pure and Refine to be easily adopted by majority of people.
Strategy, UX, Industrial Design, Engineering